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GoGolify Privacy Policy
  1. Introduction
    1. GoGoalify developed by Desirade (HK) Limited (hereinafter also referred to as “GoGoalify”, “we”, “us” or “our”) is a software as a service platform that offers goal-setting, automated expense tracking and access to 3 rd party financial products via our mobile application (hereinafter also referred to as “the App”) as well as our website. This Privacy Policy governs the manner in which GoGoalify collects, uses, maintains and discloses Personal Data collected from you as the users (hereinafter also referred to as “users”, “you” or “your”) of our App and website. We will also explain the measures being, and to be, taken to ensure that your Personal Data stays secure and confidential in compliance with the applicable data protection laws. This Privacy Policy applies to the services offered by GoGoalify.
  2. Definitions
    1. “Personal Data” refers to “Personal Financial Data” and “Personal Identification Data”. “Personal Financial Data” and “Personal Identification Data” are respectively defined in paragraph 4 below.
    2. “Non-Personal Data” is any data that is not reasonably practicable to directly or indirectly identify you, including but not limited to aggregated data, application usage, in-app browsing activity, and application activity including user interface elements, etc.
    3. “Third-party partners” are any individual or organization that cooperates with us for the purpose of facilitating or improving our services provided to you.
  3. Our Privacy Principles
    1. GoGoalify builds its business on trust between our users and us. Therefore, the security and safety of our users’ Personal Data is our top priority. To preserve the confidentiality of all Personal Data you provide to us, we maintain the following privacy principles:
      • We will only collect Personal Data that we have identified in this Privacy Policy which we will use to deliver our services to you, and to facilitate third-party services at your consent, operate our business, and help make the App useful, more intelligent, and work better for you.
      • We maintain strict security systems designed to prevent unauthorized access to your Personal Data by anyone, including our employees, agents, and contractors.
      • Any members of the GoGoalify, including our employees, agents, and contractors, who are permitted access to any Personal Data may only do so for a specific and limited purpose and limited time and during such access, are specifically required to strictly observe our confidentiality obligations.
      • We will not disclose, sell, trade, or rent your personal data to any third parties, unless we:
        • have your consent, or
        • are required by law, enforcement or regulatory agency
      • We work with third-party partners to provide and improve our services. Here are the types of third parties that we share information with:
        • For processing your financial service application, we will share the necessary information for the purpose of service application after receiving your consent
        • Personal Data collected and processed by third-party shall be subject to its terms and privacy policy, not our Privacy Policy.
    2. By maintaining our commitment to these principles, we will ensure that we respect the inherent trust that you have placed in us.
  4. The data we collect
    1. We may collect and process Personal Data from users in a variety of ways, including but not limited to when you register for, install, download, access or use the App, or contact us in relation to the App. However, we will only use your Personal Data as set out below and always in accordance with the applicable laws.
    2. When you register for and use the GoGoalify App, we collect your email address and device ID which we use to:
      • provide you with our services via the GoGoalify App;
      • identify you and the accounts you have registered with us;
      • communicate with you;
      • customize the GoGoalify App based on your preference;
      • notify you of any changes to the GoGoalify App or to our services that may affect you.
    3. We leverage your mobile device’s built-in biometric authentication tools to provide you with added security to ensure there will be no unauthorized access to the GoGoalify App:
      • When you use the App to access or connect to your online accounts (including but not limited to, online banking accounts, insurance accounts, electronic payment accounts, third-party mobile, and online payment accounts), we may collect and process details such as account name (but not the number), the currency of the account, outstanding balance, credit limit, your transaction details and history, payment dates and names and addresses of goods and services providers that appear in your account (collectively known as “Personal Financial Data”), for the purposes of displaying the account information and transaction feed to you and providing you with services on the App.
      • When you use the App or website to apply for third party financial services, we may request and store your identifications such as mobile number, ID, and date of birth (collectively known as “Personal Identification Data”) solely for the purpose of making the application process convenient for you. Your Personal Identification Data will only be used at your request or consent.
      We do not collect or store any usernames, passwords, other authentication details, bank account numbers, or credit card numbers for your online accounts. Online log-in credentials always remain encrypted on your device and are never stored on our server. For the avoidance of doubt, Personal Financial Data for this purpose does not include information that is aggregated with similar data from other users to produce Aggregated Data as defined in paragraph 5 below or is otherwise no longer identifiable to any specific App user.
    4. We may record certain Non-Personal Data, such as application usage, in-app browsing activity, and application activity including user interface elements. Along with cookies, we may also use third-party tracking technologies, such as Mixpanel, OneSignal, and Google Analytics, to record similar information regarding you and your activity on the App. We may grant access to such non-personal information and tracking activity to certain trusted third-party services providers that we work with, but only to perform services on our behalf with restricted access to personal information on a need-to-know basis only, and always in compliance with this Privacy Policy.
    5. When you make any purchases on GoGoalify, your credit card information and other data are not collected by us, but only by third-party payment processors.
  5. Aggregated Data
    1. For the purpose of producing research and statistical collective data amongst the App users and provide you with services on the App, we may aggregate your Personal Financial Data together with similar data from other App users (“Aggregated Data”). Aggregated Data will be produced in such a manner that the underlying data will no longer be identifiable to any specific user. We may share Aggregate Data amongst users as part of the services provided, and also with our third-party partners to help us make improvements and/or enhancements to our services and for marketing, research, and academic purposes. Rest assured that Aggregate Data cannot be linked to an individual or user in any way.
    2. Whilst we take all reasonable steps to anonymize the Aggregate Data, please be informed that these measures are provided on a best-effort basis. In the event that you believe that any of your Personal Data is or has been inadvertently captured in the App or in any report generated or services provided by us, whether within or outside the App, it is your responsibility to immediately notify us at so that we are able to promptly rectify the situation.
  6. Data Retention
    1. We shall take all reasonably practicable steps to ensure that the Personal Data collected is not kept longer than is necessary for the fulfilment of the purpose for which it is or is to be used.
    2. Nevertheless, Non-Personal Data including Aggregate Data will continue to be stored and retained on our servers indefinitely. We reserve the right to retain and use Aggregate Data derived from the use of the App.
  7. Data Deletion, Correction and Access to Personal Data
    1. You have the right to request that your App account or any of your Personal Data to be deleted from our servers at any time. You can make this request to us by contacting us at Please note that once your account is deleted, any data linked to the App shall be excised permanently from our servers, and further access to your account will be impossible.
    2. At the end of your trial period, you will still have an option to request for Personal Data deletion anytime-either using means listed out in 7.1 or through a feature within the GoGoalify app.
    3. You have the right to request access to and correction of your Personal Data held by GoGoalify. We will respond to your request for data access or correction as soon as practicable upon receiving your request. A reasonable administrative fee may be charged for responding to a data access request to reflect the cost of responding to the request.
  8. Data Security
    1. Your responsibility:
      1. The App and website requires a user ID and password and/or biometric verification to log in. You should safeguard your user ID and password and keep them secret and confidential. We will never ask you for your password given that you should be the only person who knows it. We strongly recommend that you use strong passwords between 6-16 characters long that are difficult for others to guess. We also recommend that you change your password periodically. In public areas, you should exercise caution and not leave your mobile device unattended or susceptible to theft whilst logged into your account.
      2. If you suspect that your credentials have been stolen or been made known to others, it is your responsibility to change your password immediately and contact us promptly at We shall not be responsible for any loss or damage resulting from any unauthorized access to your account due to any failure to comply with these precautions or through any violation of this Privacy Policy or the Terms of Use.
      3. You should only download the App and its updates from the official Play Store and App Store and not from any unofficial sources.
    2. Our commitment to safeguarding your personal information
      1. To maintain the safety and security of your Personal Data, and to protect the App accounts and systems from unauthorized access, we use a combination of firewall barriers, encryption techniques, and authentication procedures, among others. Our system will always prompt you to enter your credentials or biometric authentication for your privacy and security. The Personal Data that is collected from you in accordance with this Privacy Policy is transmitted securely to our servers. Access to our systems requires multiple levels of authentication. Our databases are protected from general employee access.
      2. However, the aforementioned security efforts do not preclude us from the possibility of fraud, cyber-attacks, such as hacking, spyware, and viruses, and we do not warrant that our servers or network will be immune from such attacks. We are not liable for any loss or damage arising from such risks.
  9. Changes
    1. If there are any significant changes to this Privacy Policy, we will send you a notification and to give you the opportunity to review the revised Privacy Policy before the change becomes effective. If you have continued to use our services, you shall be deemed to accept the change of the Privacy Policy.
    2. Your use of the App and website is subject to the Terms of Use. By using the App, you are deemed to have accepted and agreed to be bound by the Terms of Use. We reserve the right to make changes to the Terms of Use from time to time. We shall notify you of such changes by any reasonable means, including posting the revised version of the Terms of Use on the App or GoGoalify website. It is your responsibility to frequently check on the changes, your continued use of the App following the changes to the Terms of Use will constitute your acceptance of those changes.
  10. Governing Law
    1. This Privacy Policy will be governed by and construed in accordance with the laws of Hong Kong.
  11. Your Acceptance of these terms
    1. By using this App, you signify your acceptance of this Privacy Policy.
  12. Contact
    1. If you have questions or concerns about this Privacy Policy or about our use or retention of your Personal Identification Information or Personal Financial Data, please contact us via email at
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